JusRol
A modern refrigerated dough brand redefining home baking, JusRol brings buttery and flaky results to the next generation of bakers. As Art Director at Corner Market Communications, I led creative across photoshoots, merchandise, influencer and PR boxes, expo booth materials, paid ads, and social content for the JusRol team. My work focused on translating the brand’s joyful, no-fuss approach into cohesive visual storytelling across every touchpoint.
“Every Bake Tells A Story” Campaign
Built on the idea that baking creates lasting memories, this campaign showed JusRol’s audience they can save time without sacrificing taste. To launch awareness, Corner Market Communications led JusRol’s first streaming ad, which achieved a 90% completion rate, signaling strong engagement even within skippable environments.
I supported art direction through wardrobe, prop, and set recommendations while ensuring brand-aligned execution. Served as the liaison between client feedback and the production team during production.
Channel-Driven Rebrand Photography
To support JusRol’s rebrand launch and expansion into paid advertising and organic social, Corner Market Communications planned a shoot capturing both studio and lifestyle imagery featuring the brand’s new packaging. Collaborating closely with photographer Cass Klepac, food stylist Mary Helen McNally, and the Corner Market team, I led styling and shot coordination to bring the refreshed brand to life on set. Each scene was crafted to feel authentic, “perfectly imperfect,” and true to JusRol’s evolved visual identity.
