woom Bikes USA
woom Bikes’ mission is to empower kids to love riding a bike. woom started in Vienna, Austria, and expanded in North America to elevate the kids’ bike landscape. As the senior designer for North America, I created market-specific campaigns across all channels, including email, SMS, social, paid ads, print, web, and merchandise. These assets were tailored to the U.S. audience while staying aligned with global brand standards.
Strava Partnership 2023
Strava has been rising in popularity as the physical activity social network, so woom seized the opportunity to connect with families for an online global event. As the lead designer on this project, I created a look and feel for the collaboration that was used in the Strava App, emails, social posts, and woom’s website.
Check out the completed campaign that had over 150,000 participants on Strava!
Friendbuy Referral Program
woom partnered with Friendbuy to create a referral program that scaled customer acquisition and integrated seamlessly with its consumer email flows and social media interactions. The original brief requested a standard branded email and social post, but I knew the program would benefit from having its own look within the woom brand. Although subtle, this style is now well known by woom customers and clearly communicates their journey through the referral program. This resulted in a 40% increase in email and SMS subscribers.
Corporate Brand Refresh
For woom’s 10th anniversary, our global team refreshed the brand to add a premium finish to a well-defined brand. With refreshes, come lots of updates! My portion of the project was to rebuild our base email template in Klaviyo, recreate over 100 slides for our pitch deck, and flush out new Canva templates for our social team. With this framework built, the creative team and other teams can work quicker and more efficiently.
