Wickles & Moores
Fenwick Food Group is home to iconic brands Wickles and Moores, each with a distinct personality and loyal following. At Corner Market Communications, we worked to elevate both brands through lifestyle photography, a strengthened social presence, and engaging email content. I led art direction and styling across imagery and digital assets, ensuring each brand felt cohesive, elevated, and true to its identity.
Repositioning Wickles for a New Generation
To modernize Wickles and connect with a millennial audience, Corner Market Communications planned a lifestyle-focused photoshoot designed to reposition the brand as an everyday essential. Working alongside the Corner Market team, photographer Cass Klepac, and food stylist Mary Helen McNally, I led art direction and styling to create imagery that felt fresh, approachable, and rooted in real-life moments. Each scene was crafted to elevate the brand while keeping it familiar, bold, and shelf-ready across digital channels.
Digital Design for Social and Email
Social and email design focused on maintaining visual consistency across channels. I ensured each touchpoint felt cohesive and consistent, reinforcing the brand’s presence while supporting ongoing engagement.
