Torchy’s Tacos
A local Austin food truck turned national brand, Torchy’s Tacos serves “Damn Good” tacos, queso, and margaritas in over 130 locations across the U.S. As Creative Operations Manager, I partner with marketing, loyalty, and social teams to launch bold, cross-channel campaigns. I’ve built systems to help the creative team move faster and more strategically, all while keeping everything agile for relevant marketing.
Marketing Department Creative Workflow
Although the in-house creative team was well-established, there was no consistent process from request to execution. I introduced a scalable workflow with defined checkpoints, improved cross-functional communication, and designed a briefing system, both full and abbreviated, to align stakeholder input with creative needs from the start. I also onboarded the team to a new project management platform, Basecamp, transforming the team from reactive to proactive. This process has already reduced creative lead time by 80% and cut revision cycles by 50%.
Field Marketing Initiatives
With the introduction of the new Field Marketing team, in-store and community initiatives shifted away from restaurant-level execution, increasing the need for creative support. To streamline the influx of requests, I built a branching Microsoft Form that allowed field marketers to quickly outline their needs. This reduced back-and-forth, enabled faster turnaround times, and ensured the creative team had everything needed from the start.
From those requests, I collaborated with marketing leadership to define creative direction and delegate projects to the designer, resulting in on-brand materials that clearly communicated key messaging.
