Torchy’s Tacos
A local Austin food truck turned national brand, Torchy’s Tacos serves “Damn Good” tacos, queso, and margaritas in over 130 locations across the U.S. As Creative Operations Manager, I partner with marketing, loyalty, and social teams to launch bold, cross-channel campaigns. I’ve built systems to help the creative team move faster and more strategically, all while keeping everything agile for relevant marketing.
Marketing Department Creative Workflow
Although the in-house creative team was well-established, there was no consistent process from request to execution. I introduced a scalable workflow with defined checkpoints, improved cross-functional communication, and designed a briefing system, both full and abbreviated, to align stakeholder input with creative needs from the start. I also onboarded the team to a new project management platform, Basecamp, transforming the team from reactive to proactive. This process has already reduced creative lead time by 80% and cut revision cycles by 50%.
Company Presentation Template
What started with a presentation design for the CMO of Torchy’s Tacos was then built into a standard template for the whole company! The CMO approached me within my first month at the company, knowing my previous presentation work for woom Bikes USA. She wanted something that could be used to pitch the new marketing plan for 2025 and would not only display information quickly to stakeholders but felt fresh, clean, and confident. After several months, the 2025 plan was approved, and I was asked to templatize the doc for the whole company!
What you see here are just some of the slides I designed within PowerPoint (using the Slide Master) with a standard font that was accessible for all employees!
Field Marketing Initiatives
With the introduction of the new Field Marketing team, in-store and community initiatives shifted away from restaurant-level execution, increasing the need for creative support. To streamline the influx of requests, I built a branching Microsoft Form that allowed field marketers to quickly outline their needs. This reduced back-and-forth, enabled faster turnaround times, and ensured the creative team had everything needed from the start.
From those requests, I collaborated with marketing leadership to define creative direction and delegate projects to the designer, resulting in on-brand materials that clearly communicated key messaging.
