Toom Garlic Dips
The internet has been raving about the Toom Garlic Dip for years. A dip for garlic fanatics has been swiftly growing into a beloved brand, which led to increased creative needs with quick turnarounds. As Art Director at Corner Market Communications, I executed all design initiatives from expo booth design to a mini lifestyle photoshoot with limited amounts of time.
Expo West Booth Design
As an emerging brand, the Toom team wanted a booth that was simple, clear, and loudly declared their brand. I worked with the client to quickly identify the needs: clear branding, versatile booth pieces, and a way to organize sampling and merch (that I previously designed for them). I worked directly with vendors and handled all file setup to ensure seamless handoff and quick production.
Concepts Presentation
Branded Merch
Corner Market Communications was helping build momentum for the brand. I designed some simple and clever merch items that they could use for events (like Expo West), mailers, and more. Below are the quick concepts I explored with them. When presenting ideas to clients or stakeholders, I ensure they are easy to compare and give them the information they need to make a confident decision.
Mini Lifestyle Shoot
To support Toom’s mission of elevating their story, Corner Market Communications planned and executed a shoot within two weeks to get the Toom team assets they can use for media placements and more! I led the team to create a shot list of strong images that helped show Toom’s use cases and flavor profile. After shooting, I edited the images to showcase the product accurately and aestethically. Some of the final selects are below!
Social Media Support
Corner Market Communications was helping build momentum for the brand. I designed some simple and clever merch items that they could use for events (like Expo West), mailers, and more. Below are the quick concepts I explored with them. When presenting ideas to clients or stakeholders, I make sure they are easy to comprehend and give them the facts they need to make a confident decision.
